ELF BAE LTD – Retail & Wholesale Terms and Conditions

Last updated: August 2026

Welcome to ElfBae.com, operated by ELF BAE LTD.

These Terms and Conditions govern your use of our website, your account with us and any purchases made through ElfBae.com, whether you are purchasing as an individual retail customer or on behalf of a business as a wholesale or trade customer.

By accessing our website, creating an account or placing an order with us, you agree to be bound by these Terms and Conditions.

If you do not agree with these Terms and Conditions, you should not use our website or place an order with us.

Certain provisions apply differently depending on whether you are purchasing:

  • as a Consumer — an individual purchasing wholly or mainly for purposes outside their trade, business, craft or profession; or
  • as a Business Customer — a person, company, partnership or other organisation purchasing wholly or mainly for business purposes.

Where a term applies only to Consumers or Business Customers, we make this clear below.

Nothing in these Terms and Conditions affects any statutory rights that cannot lawfully be excluded or restricted.

1. Company Information

Company Name: ELF BAE LTD
Company Number: 14468196
Registered Office: 44 Century Square, Peterborough, England, PE1 3FR
Website: ElfBae.com

For customer service, order enquiries, returns or other questions, please contact us using the contact information displayed on ElfBae.com.

2. Age Restrictions

Our vaping and nicotine products are intended for adult customers only.

By purchasing age-restricted products from ElfBae.com as a Consumer, you confirm that you meet the legal minimum age applicable to the products you are purchasing.

For vaping and nicotine products subject to an 18+ age restriction, you must be 18 years of age or older.

We operate age-verification measures and reserve the right to:

  • conduct electronic age-verification checks;
  • request identification or additional proof of age;
  • require age verification at the point of delivery where appropriate;
  • cancel or refuse an order where we are unable to verify age; and
  • refuse supply where we reasonably believe products are being purchased for or supplied to an underage person.

It is the customer’s responsibility to provide accurate information when completing any age-verification process.

Orders placed through a genuine business or wholesale account are treated separately from retail purchases, although Business Customers remain responsible for complying with all laws applicable to the onward sale of age-restricted products.

3. Use of ElfBae.com

By using our website, you confirm that:

  • the information you provide to us is accurate and complete;
  • you will not use the website for any unlawful or fraudulent purpose;
  • you will not attempt to interfere with the security or operation of the website;
  • you have the legal capacity to enter into a binding contract; and
  • where you place an order on behalf of a business, you have authority to bind that business.

You are responsible for maintaining the confidentiality of your account details and password.

Please notify us promptly if you believe your account has been accessed without authorisation.

4. Retail and Wholesale Accounts

ELF BAE operates as both a retailer and wholesale supplier.

Retail customers may purchase products through our standard online ordering process.

Business Customers may be required to register for a trade or wholesale account before accessing trade pricing or certain wholesale products.

We may request reasonable information to verify a trade account, including business details or evidence that the applicant is purchasing for legitimate commercial purposes.

Approval of a trade account is at our discretion.

We reserve the right to:

  • approve or decline trade-account applications;
  • suspend or close trade accounts;
  • change account classifications;
  • restrict access to wholesale pricing;
  • impose minimum order quantities;
  • restrict quantities of particular products; and
  • withdraw wholesale account privileges where an account is being misused.

Wholesale pricing and trade benefits are intended for genuine Business Customers and must not be accessed through misleading or inaccurate information.

5. Orders and Formation of Contract

When you place an order through ElfBae.com, you are making an offer to purchase the products in your basket.

Receipt of an order confirmation does not necessarily mean that we have accepted your order.

A contract between you and ELF BAE LTD is formed when we accept your order and confirm that the goods have been dispatched, unless we expressly notify you otherwise.

We reserve the right to decline or cancel an order before dispatch for reasons including:

  • products being unavailable;
  • incorrect pricing or product information;
  • failure of payment;
  • suspected fraud;
  • failure of age verification;
  • breach of these Terms and Conditions;
  • regulatory or compliance concerns;
  • restrictions placed on the sale of a particular product; or
  • an obvious error on our website.

If we cancel an order after payment has been taken, we will refund the amount due using the original payment method, unless another method is agreed.

6. Product Information

We take reasonable care to ensure that product descriptions, photographs, specifications and other information displayed on ElfBae.com are accurate.

However:

  • product packaging may occasionally differ from photographs shown;
  • manufacturers may change packaging or product specifications;
  • screen settings may affect how colours appear;
  • flavour descriptions are subjective; and
  • product availability may change without notice.

Any puff count, battery duration or similar performance figure provided by a manufacturer is an estimate and actual performance may vary according to individual usage.

If a material product specification differs from what was ordered, please contact us.

7. Pricing

Retail Pricing

Unless otherwise stated, retail prices displayed to Consumers will be shown inclusive of VAT where VAT is applicable.

Wholesale Pricing

Wholesale or trade pricing may be displayed exclusive of VAT, with VAT added at the applicable rate during checkout or shown separately on the invoice.

The applicable VAT treatment will be made clear before an order is completed.

Pricing Errors

We make reasonable efforts to ensure pricing is accurate.

If an obvious pricing error occurs, we are not obliged to supply an item at an incorrectly displayed price where the error could reasonably have been recognised as a mistake.

If this happens, we may contact you to offer the product at the correct price or cancel the affected item and provide a refund.

Price Changes

Prices, trade prices, promotions and discounts may change at any time.

Changes will not normally affect an order that has already been accepted by us.

8. Promotions and Discount Codes

From time to time, ELF BAE may offer promotions, discount codes, multi-buy offers, loyalty rewards or other promotional pricing.

Unless otherwise stated:

  • promotions cannot be exchanged for cash;
  • promotional codes cannot be combined;
  • promotions may be withdrawn or amended;
  • promotions may have minimum-spend requirements;
  • selected products or brands may be excluded;
  • offers may be limited to one use per customer or account; and
  • trade and retail promotions may differ.

All promotions involving vaping or nicotine products remain subject to applicable UK laws and regulations.

9. Payment

Payment must be made using one of the payment methods offered during checkout.

Orders will normally only be processed once payment has been authorised or other agreed payment arrangements have been satisfied.

For Business Customers supplied on agreed credit terms, separate credit-account terms may apply.

We may carry out reasonable checks to prevent fraud and unauthorised transactions.

Where a payment is declined or reversed, we reserve the right to suspend fulfilment or recover any outstanding sums legally due to us.

10. Delivery

We aim to process and dispatch orders as quickly as reasonably possible.

Available delivery methods, charges and estimated delivery times will be displayed during checkout where applicable.

Delivery times are estimates rather than guarantees unless we expressly agree otherwise.

Delivery may be affected by circumstances outside our reasonable control, including:

  • courier delays;
  • adverse weather;
  • road closures;
  • industrial action;
  • peak trading periods;
  • incorrect delivery information;
  • regulatory restrictions; or
  • events beyond our reasonable control.

We will not be responsible for delays caused by circumstances outside our reasonable control, although this does not affect a Consumer’s statutory rights.

11. Delivery Information

Customers are responsible for providing a complete and accurate delivery address.

Please check your delivery details carefully before completing your order.

Where an order cannot be delivered because incorrect or incomplete information was provided, additional delivery charges may apply before the goods can be resent.

We may use third-party delivery providers to fulfil orders.

Where age-restricted delivery services are used, identification may be requested by the delivery provider.

12. Risk and Responsibility for Goods

Consumers

For Consumer orders, responsibility for the goods passes to you when the goods are delivered into your physical possession or into the possession of a person you have identified to receive them, subject to applicable law.

Business Customers

For wholesale and Business Customers, risk in the goods will normally pass upon delivery to the delivery address specified in the order, unless otherwise agreed in writing.

Where a Business Customer appoints its own carrier or collection service, risk may pass when the goods are handed to that carrier.

13. Ownership of Goods – Business Customers

Where goods are supplied to a Business Customer, legal title to those goods remains with ELF BAE LTD until we have received payment in full for the relevant goods.

This clause does not affect when risk passes under these Terms.

14. Consumer Cancellation Rights

This section applies to Consumers purchasing online and does not apply to genuine wholesale or Business Customer purchases.

Consumers purchasing goods online generally have a legal right to cancel eligible purchases within 14 days after receiving the goods, without having to provide a reason.

To exercise this right, you must clearly inform us of your decision to cancel within the applicable cancellation period.

After notifying us that you wish to cancel, you must return the eligible goods within the period required by law.

You are normally responsible for the direct cost of returning unwanted goods unless:

  • the goods are faulty;
  • the goods were incorrectly supplied; or
  • we agree otherwise.

Goods should be returned with reasonable care and, where possible, in their original packaging.

We may make a deduction from a refund where permitted by law if the value of goods has been reduced because they have been handled beyond what would reasonably be necessary to establish their nature, characteristics and functioning.

15. Products That Cannot Be Returned After Opening

For health, hygiene and safety reasons, certain sealed products may not be eligible for cancellation once their seal has been broken where the law permits this exclusion.

This may include certain:

  • mouthpieces;
  • pods;
  • tanks;
  • e-liquids;
  • vaping products that come into direct contact with the mouth; and
  • other sealed hygiene-sensitive products.

If a product is faulty, damaged, incorrectly supplied or not as described, your statutory rights remain unaffected.

If you are unsure whether a product can be returned, please contact us before opening or using it.

16. Faulty, Damaged or Incorrect Goods – Consumers

We want all goods supplied by ELF BAE to meet the standards customers are entitled to expect.

Consumer goods must be:

  • of satisfactory quality;
  • fit for their intended purpose; and
  • as described.

If your product is faulty, damaged or incorrectly supplied, please contact us as soon as reasonably possible.

Depending on the circumstances and your statutory rights, you may be entitled to:

  • a refund;
  • repair;
  • replacement;
  • price reduction; or
  • another appropriate remedy.

Nothing in our returns policy limits or removes your statutory rights as a Consumer.

17. Wholesale and Business Returns

This section applies to Business Customers.

Business Customers must inspect goods promptly following delivery.

Any:

  • shortages;
  • damaged cartons;
  • incorrect items;
  • quantity discrepancies; or
  • visible delivery damage

should be reported to us in writing as soon as reasonably possible and preferably within 24 hours of delivery.

Providing prompt notice allows us to investigate issues with our warehouse and delivery providers.

This notification period does not exclude liability that cannot legally be excluded.

Wholesale goods ordered correctly by a Business Customer are not automatically eligible for return simply because they are no longer required or have not sold as expected.

Returns of non-faulty wholesale goods require our prior written approval.

18. Faulty Wholesale Products

Where a Business Customer believes a product is faulty, they should contact us with:

  • business or customer name;
  • order or invoice number;
  • product details;
  • quantity affected;
  • batch information where available;
  • details of the reported fault; and
  • photographs or videos where reasonably requested.

We may require the product to be returned for testing or inspection.

Where a fault is verified, we may provide, as appropriate:

  • replacement goods;
  • account credit;
  • refund; or
  • another remedy agreed between us.

Products damaged through misuse, accidental damage, incorrect storage or improper handling may not qualify as faulty goods.

19. Returns Processing

Where we authorise a return, products should be packaged securely and returned in accordance with the instructions provided by our customer service team.

We aim to inspect authorised returns promptly.

Complex product faults or manufacturer investigations may take longer to resolve.

Any refund due will normally be returned to the original payment method unless otherwise agreed or unless the purchase was made using trade account credit.

20. Trade Account Credit

Where ELF BAE issues discretionary credit to a Business Customer’s trade account, separate terms may be stated when that credit is provided.

Unless otherwise agreed, promotional or goodwill account credits:

  • have no cash value;
  • cannot be transferred;
  • may only be used against eligible future purchases; and
  • may be subject to an expiry date communicated when issued.

This does not apply to statutory refunds that a Consumer is legally entitled to receive.

21. Product Compliance

ELF BAE takes product compliance seriously.

We aim to source and supply products that satisfy applicable UK requirements relevant to the products being sold.

Where applicable, this can include requirements relating to:

  • product notification;
  • nicotine concentration;
  • packaging;
  • labelling;
  • warnings;
  • ingredients;
  • product safety; and
  • other regulatory obligations.

We reserve the right to suspend, withdraw or recall a product where:

  • required by law;
  • requested by a regulator or manufacturer;
  • a safety concern arises; or
  • we otherwise reasonably consider withdrawal appropriate.

22. Responsibilities of Wholesale Customers

Business Customers purchasing age-restricted products for resale are responsible for ensuring their own business complies with all laws and regulations applicable to their activities.

This includes, where applicable:

  • age-of-sale requirements;
  • age-verification procedures;
  • product-display requirements;
  • advertising and promotional restrictions;
  • product-storage requirements;
  • staff training;
  • record keeping;
  • environmental obligations; and
  • any local licensing or registration requirements.

Purchase from ELF BAE does not transfer the retailer’s legal responsibilities to us.

23. Battery and Device Safety

Lithium-ion batteries and electronic vaping devices must be used, transported and stored responsibly.

Customers should:

  • use only suitable and compatible charging equipment;
  • follow the manufacturer’s instructions;
  • avoid leaving batteries charging unnecessarily or unattended;
  • never use damaged batteries;
  • avoid using batteries with torn or damaged wraps;
  • keep loose batteries away from keys, coins and other metal objects;
  • avoid exposing devices or batteries to excessive heat;
  • discontinue use immediately if a battery or device overheats, swells, leaks or appears damaged; and
  • dispose of damaged batteries safely.

ELF BAE is not responsible for loss or damage caused by misuse, unauthorised modification, improper charging, incompatible accessories or failure to follow manufacturer safety instructions, except where liability cannot lawfully be excluded.

24. Environmental Responsibility

Electronic vaping devices, electrical components and batteries should not be disposed of irresponsibly.

We encourage customers to use appropriate authorised recycling and disposal facilities.

Where ELF BAE has legal obligations relating to electrical waste, batteries or producer responsibility, we will comply with the applicable requirements.

Customers should never place damaged lithium-ion batteries in ordinary household waste where doing so would be unsafe or contrary to disposal guidance.

25. Product Availability

All products are subject to availability.

Adding an item to your basket does not reserve that item.

If an item becomes unavailable after an order is placed, we may:

  • contact you to discuss alternatives;
  • remove the unavailable item and refund it; or
  • cancel the affected order.

We reserve the right to place reasonable limits on quantities where necessary.

26. Account Suspension and Order Refusal

We reserve the right to refuse an order, suspend an account or restrict access to our services where we reasonably believe there has been:

  • fraudulent activity;
  • attempted fraud;
  • misuse of promotions;
  • abuse of staff;
  • misuse of a trade account;
  • deliberate chargeback abuse;
  • unlawful activity;
  • repeated breach of these Terms; or
  • activity presenting a regulatory or commercial risk to ELF BAE.

We will exercise these rights reasonably and in accordance with applicable law.

27. Fraud Prevention

We may use fraud-prevention systems and verification providers to help protect ELF BAE and our customers.

Orders may be subject to checks relating to:

  • payment information;
  • billing and delivery addresses;
  • account history;
  • age verification; and
  • indicators of suspicious activity.

Where additional verification is reasonably required, fulfilment may be delayed while checks are completed.

28. Intellectual Property

Unless otherwise stated, the content of ElfBae.com is owned by or licensed to ELF BAE LTD.

This includes:

  • trademarks;
  • logos;
  • website design;
  • text;
  • graphics;
  • photographs;
  • videos;
  • product descriptions;
  • promotional materials; and
  • other original content.

Nothing on ElfBae.com grants permission to reproduce, copy, modify, distribute or commercially exploit our intellectual property without prior written permission.

Third-party brand names and trademarks remain the property of their respective owners.

29. Website Availability

We aim to keep ElfBae.com available and functioning correctly but cannot guarantee uninterrupted access.

We may temporarily suspend or restrict access for reasons including:

  • maintenance;
  • security updates;
  • technical faults;
  • website improvements; or
  • circumstances outside our reasonable control.

We may change, remove or update website functionality without prior notice.

30. External Links

ElfBae.com may contain links to third-party websites.

These links are provided for convenience and do not necessarily mean that we endorse the third party or its content.

We are not responsible for the content, security, availability or privacy practices of third-party websites.

31. Limitation of Liability – Consumers

Nothing in these Terms excludes or limits any liability where doing so would be unlawful.

In particular, nothing excludes or limits liability for:

  • death or personal injury caused by negligence;
  • fraud or fraudulent misrepresentation; or
  • any other liability that cannot lawfully be excluded.

Nothing in these Terms limits the statutory rights of Consumers.

32. Limitation of Liability – Business Customers

To the fullest extent permitted by law, ELF BAE LTD will not be liable to a Business Customer for:

  • loss of profit;
  • loss of revenue;
  • loss of business;
  • loss of anticipated savings;
  • loss of contracts;
  • loss of goodwill;
  • indirect loss; or
  • consequential loss

arising from or in connection with an order, except where such liability cannot legally be excluded.

Nothing in these Terms excludes liability for:

  • death or personal injury caused by negligence;
  • fraud or fraudulent misrepresentation; or
  • any liability that cannot lawfully be excluded.

33. Force Majeure

We will not be responsible for a failure or delay in performing our obligations where caused by events outside our reasonable control.

Examples may include:

  • severe weather;
  • fire;
  • flooding;
  • natural disasters;
  • strikes;
  • transport disruption;
  • courier network disruption;
  • failure of utilities or telecommunications;
  • government action;
  • changes in law;
  • import or customs disruption;
  • supply-chain shortages; or
  • other events beyond our reasonable control.

We will take reasonable steps to minimise disruption where practical.

34. Privacy and Data Protection

ELF BAE LTD takes customer privacy seriously.

We process personal information in accordance with applicable UK data-protection law, including the UK General Data Protection Regulation and Data Protection Act 2018.

Information we process may include information required to:

  • create and administer accounts;
  • conduct age verification;
  • process orders and payments;
  • deliver goods;
  • prevent fraud;
  • respond to enquiries;
  • comply with legal obligations;
  • improve our services; and
  • provide marketing where legally permitted.

Further information about how we collect, use, retain and protect personal information should be read in conjunction with our Privacy Policy.

35. Marketing Communications

We may send marketing communications where we have a lawful basis to do so.

Where consent is required, marketing will only be sent where appropriate consent has been obtained.

Customers can unsubscribe from eligible marketing communications at any time using the unsubscribe facility provided or by contacting us.

Service communications relating to an order or account are not necessarily marketing communications and may still be sent where required to fulfil a contract or legal obligation.

36. Cookies

ElfBae.com uses cookies and similar technologies for purposes including:

  • essential website functionality;
  • shopping basket operation;
  • account functionality;
  • website security;
  • analytics;
  • remembering preferences; and
  • advertising or marketing where permitted.

Where legally required, non-essential cookies will only be used in accordance with the choices provided through our cookie-management tools.

Further information can be found in our Cookie Policy.

37. Communications and Record Keeping

Emails, messages and other communications with ELF BAE may be retained where reasonably necessary for:

  • customer service;
  • order administration;
  • fraud prevention;
  • training;
  • quality assurance;
  • resolving disputes; and
  • complying with legal obligations.

Telephone calls may be recorded or monitored where legally permitted and where appropriate notice has been provided.

38. Complaints

If you are dissatisfied with a product or service provided by ELF BAE, please contact our customer service team.

To help us investigate efficiently, please provide where applicable:

  • your full name;
  • order number;
  • email address or contact details;
  • a description of the issue; and
  • the resolution you are seeking.

We aim to deal with complaints fairly and within a reasonable period.

Nothing in this complaints procedure affects your statutory rights.

39. Changes to These Terms

We may update these Terms and Conditions from time to time to reflect:

  • changes to our business;
  • changes to our products or services;
  • changes in applicable law;
  • regulatory developments;
  • changes to payment or delivery services; or
  • improvements to ElfBae.com.

The current version will be published on our website together with an updated revision date.

Changes will not normally retrospectively alter a contract that has already been formed unless required by law.

40. Severability

If any provision of these Terms is found to be unlawful, invalid or unenforceable, the remaining provisions will continue in effect.

The affected provision will be treated as modified to the minimum extent necessary to make it valid and enforceable where permitted by law.

41. No Waiver

If we do not immediately enforce a right under these Terms, this does not mean that we have waived that right.

Any waiver must be clear and applies only to the specific circumstances in which it is given.

42. Governing Law

If you are a Consumer, these Terms are governed by the laws of England and Wales, without depriving you of any mandatory protections you may have under the law applicable where you live.

If you are a Business Customer, these Terms and any dispute or claim arising from them are governed by the laws of England and Wales and, unless otherwise agreed, are subject to the jurisdiction of the courts of England and Wales.

43. Important Age-Restricted Product Notice

Vaping and nicotine products sold for personal use are intended for adults only.

ELF BAE reserves the right to carry out age-verification checks and refuse or cancel retail orders where legal age requirements cannot be satisfied.

Business Customers purchasing products for resale are responsible for ensuring that all onward sales comply with applicable age-of-sale and age-verification laws.

44. Contact ELF BAE

If you have any questions regarding these Terms and Conditions, an order, a return or your account, please contact us through ElfBae.com.

ELF BAE LTD
44 Century Square
Peterborough
England
PE1 3FR

Company Number: 14468196

Website: ElfBae.com